Next, she runs Semrush’s SEO Writing Assistant plugin for Wordpress. Once the main keyword is identified, Lindsey drafts the blog post, focusing on it. These keywords turned out to be another success for her business. So, we replicated the success with other workouts.”Īfter Lindsey got pregnant, a new fitness area opened up for her - prenatal and postpartum workouts. “We created this post, ‘Seven best strength training exercises for women’ - super long and super niche, but it started crushing it for us. While Lindsey was exploring all the title options for her existing videos in the Keyword Magic Tool, she found her niche in naming workouts with “at home” and “for women”.Īs she was publishing the newly optimized content, she discovered that the winning strategy was not chasing the highest-volume broad terms but focusing on lower-volume long-tail keywords. Lindsey found her sweet spot in terms with a keyword difficulty of 70 or lower and a search volume of 5,000 or greater. “I could type in a keyword and see its monthly search volume, who was ranking for it and how we compete against these websites that’s amazing,” Lindsey shares. It was then that she started using Semrush’s keyword research tools. While she was taking guesses, she was missing opportunities to capitalize on what her audience was really searching for online. In 2019, Lindsey realized her content strategy was limited by her own judgement on the best topics and workout titles. In year three of business, I asked myself: I have all this existing content, how do I start making money?” Solution: Keyword Research and SEO Optimization “I spent 80% of my time creating content I thought people liked.
LINDSEY NOURISH MOVE LOVE FULL
Three years later, she found herself with a site full of high-quality, useful content that wasn’t bringing in any revenue.
LINDSEY NOURISH MOVE LOVE FOR FREE
While most fitness professionals were selling DVDs with workout plans or access to their apps and online platforms, Lindsey went off the beaten path: she decided to offer all her workouts for free and monetize them with ads - much like recipe bloggers.Īfter launching the website, Lindsey started publishing as many workout posts and videos as she could. Nourish Move Love was founded in 2015 when its owner, Lindsey Bomgren, set to turn her side hustle of teaching group fitness classes into a popular online resource for women. Business Challenge: monetize a website full of content that lacked traction The publication’s target audience is busy women and moms seeking to fit in quick and effective workouts at home with a set of dumbbells. Fitness trainer and NML founder Lindsey Bomgren is passionate about making fitness free and accessible to all women. And after, you can use them to deepen stretches during a yoga or Pilates class.Nourish Move Love is a health and fitness website that shares free at-home workouts and workout plans. With a set of bands to hand, you can then take on a full-body resistance band workout to build muscle without leaving the house. These elasticated bands come in several strengths, making for a portable, affordable alternative to weights. Larger muscles need more energy, so you naturally increase your metabolism as you get stronger.ĭumbbell workouts aren't going to suit everyone, but you can still work your muscles with a set of the best resistance bands. Strength training also tends to come out on top if you've ever wanted to compare cardio vs weights for weight loss. By adding weights into the mix, you build muscle, increase your metabolism, and burn fat simultaneously. That's why many people use a HIIT workout for fat loss and the reason that Bomgren includes three cardio-focused circuits in this session. By keeping your heart rate high, you'll burn energy during the workout and increase your resting metabolism, so you'll burn more throughout the day. This helps you pack a lot into a short amount of time, but it also has other benefits. During these sessions, the aim is to work as hard as possible for short bursts and take a quick rest before carrying on with the routine. This intense exercise is known as High-Intensity Interval Training (HIIT).
0 kommentar(er)
